01AirBag · MVP Proposal

Prove the AirBag business - before scaling the platform.

AirBag is a peer-to-peer logistics platform designed to connect people who need to send small packages internationally with verified travellers already flying to the destination. The initial pilot is centred on the UK–Ghana corridor, with the longer-term ambition of building a trusted distributed passenger-logistics network.

The first version should not attempt to automate the entire global logistics model. It should prove the complete operational journey: a sender creates a delivery request, AirBag inspects and seals the package, a verified traveller transports it, the destination agent receives it, and the verified recipient collects it.

Keza Studio proposes a focused mobile application supported by a secure admin web application. The mobile app will serve senders, travellers and recipients through role-based journeys. The web app will give Max, Fred and approved collection-point agents the controls required to operate the pilot manually, safely and visibly.

The MVP principle

The purpose of Version 1 is not to build the entire business. It is to prove the business.

AirBag should launch with strong operational control and deliberate manual intervention. Automation, advanced matching, live maps, multi-corridor logic and deeper insurance workflows can be introduced after the pilot generates real usage data.

Proposed product
Focused mobile app + secure admin web app on a shared backend.
Recommended platform
Cross-platform mobile (React Native / Expo) + responsive React/Next.js admin.
Pilot corridor
UK → Ghana (reverse direction supported only where included at final scope confirmation).
Estimated timeline
4–5 weeks from project commencement.
Investment
£5,000 upfront (Option A) or £6,000 split 50/50 (Option B).
Core objective
Prove one complete UK–Ghana delivery journey end to end.
Prepared for
Max, Fred and the AirBag team
Prepared by
Keza Studio
Draft · Date
Draft v1.0 · 22 July 2026
Your reaction

Does this reflect the version of AirBag you believe should be proven first?

02Formalising cross-border behaviour

Personal international delivery already happens - informally. AirBag makes it structured.

International personal deliveries can be expensive, slow and inflexible, while informal traveller-assisted delivery already happens without consistent inspection, accountability or a visible chain of custody.
Existing informal behaviour
  • People already send items through travellers.
  • Arrangements are often informal.
  • Trust depends on personal relationships.
  • Chain of custody and status visibility are limited.
AirBag opportunity
  • Structured delivery requests captured through the app.
  • Inspected, sealed packages backed by a verified manifest.
  • Verified participants across sender, traveller, agent and recipient.
  • Recorded custody handovers with identity and condition checks.
  • Founder operations portal to approve, match, resolve and control payments.
AirBag's response
  • Create a structured marketplace connecting senders, travellers and recipients.
  • Use approved collection points to inspect, photograph, document and seal packages.
  • Give travellers a verified manifest rather than asking them to carry an unknown parcel.
  • Record each major custody handover through a scan, identity check and condition confirmation.
  • Give founders an operations portal to approve packages, match travellers, resolve incidents and control payments.
Discussion prompt

Does this accurately reflect the problem AirBag is solving?

03Version 1 strategy

Start with operational control. Automate after learning.

AirBag should launch with strong operational control and deliberate manual intervention. Automation, advanced matching, live maps, multi-corridor logic and deeper insurance workflows can be introduced after the pilot generates real usage data.
Version 1 - included
  • Focused UK → Ghana pilot corridor.
  • Selected senders, travellers, recipients and collection-point agents.
  • Manual approvals for packages, travellers and traveller matching.
  • Collection-point inspection, photography, weighing, documentation and sealing.
  • Custody records for each major handover, scan and identity check.
  • Package status tracking with action-required notices.
  • Admin operations centre to monitor bookings, packages, users and incidents.
  • Manual hold/release of traveller payouts and payment status controls.
  • Basic reports and operational settings.
Future platform - not in Version 1
  • Automated marketplace matching and traveller assignment.
  • Additional corridors and multi-corridor routing.
  • Live maps and continuous GPS package tracking.
  • Deeper insurance workflows and automated claims settlement.
  • Airline, airport or government customs-system integrations.
  • Advanced AI matching, dynamic pricing or fraud-scoring engines.
  • Multi-language support.
  • Large-scale courier, enterprise or multi-corridor management functionality.
Important Delivery Position

The 4–5 week delivery is a focused pilot MVP. Complex regulatory automation, insurer integrations, airline integrations, continuous GPS tracking and fully automated marketplace matching are not included in this first build.

"Manual operations during the pilot are not a limitation. They are a strategic decision - the fastest way to learn where automation is actually justified before investing in it."

Cross-platform mobile app
Sender, Traveller, Recipient
Role-based onboarding, booking, trips, package offers, tracking, collection and payout status.
Responsive web app
Max, Fred, Operations and Collection Agents
Admin control centre, package intake, manual matching, custody records, incidents, payments and reporting.
Shared platform services
All roles
Authentication, data storage, notifications, package status, media uploads, payment records and audit activity.
Discussion prompt

Is there anything you believe Version 1 must prove that is not represented here?

04What Version 1 must prove

Five validation areas. One controlled pilot. Real evidence.

For each area, agree it is the right thing to prove - or flag where AirBag would prefer to focus differently.
Customer demand

Senders are willing to create and pay for delivery requests.

Central question

Will senders create real, paid delivery requests on the UK → Ghana corridor?

How V1 tests it

Sender mobile app captures delivery requests, quotes and payments end to end.

Evidence captured

Number of requests submitted, paid and completed during the pilot.

Traveller participation

Verified travellers are willing to accept inspected packages for a clear reward.

Central question

Will verified travellers accept inspected packages for the offered reward?

How V1 tests it

Traveller registration, trip submission and offer accept/decline flows go live.

Evidence captured

Traveller sign-ups, trips submitted, offers accepted and completed.

Operational workflow

The collection-point, sealing, custody and handover process works end to end.

Central question

Does the collection-point, sealing, custody and handover process work end to end?

How V1 tests it

Collection-point web app captures inspection, seals, custody and destination release.

Evidence captured

Custody records, exceptions raised and time taken at each handover step.

Transaction capability

Payments, payout status and manual release can be managed reliably.

Central question

Can payments, payout status and manual release be managed reliably?

How V1 tests it

Stripe (or agreed provider) integration plus manual hold/release controls in admin.

Evidence captured

Successful sender charges, refunds and traveller payouts recorded in admin.

Trust and visibility

All parties can see clear milestones and AirBag can investigate exceptions.

Central question

Do all parties get clear visibility, and can AirBag investigate exceptions?

How V1 tests it

Shared package-status timeline, notifications and admin incident management.

Evidence captured

Milestone views, notifications delivered and incidents resolved in admin.

Discussion prompt

Which validation area matters most to you right now?

05How AirBag works

One package. Twelve controlled steps. Every custody handover recorded.

Follow a single parcel from the sender in the UK to the verified recipient in Ghana. Filter by role to see who does what and where.
Filter by role:
01

Delivery request created

Sender opens the app, declares package contents and selects the route.

Sender
Action
Sender creates a delivery request, declares contents, selects route, recipient, collection point and drop-off slot.
Data captured
Sender identity, package declaration, route, recipient details, collection point, drop-off slot.
Verification
Sender contact details verified at account setup.
Notification
Sender receives booking reference and QR code after payment.
Admin visibility
New booking appears in the admin operations queue awaiting review.
Related scope item
Sender delivery-request and package declaration flow.
Discussion prompt

Which part of the delivery journey carries the greatest operational risk?

06Product experience

Every role, every screen - one shared platform.

Senders, travellers and recipients live in the mobile app. Founders and collection-point agents work from a responsive web app. All roles share one authentication, one data layer and one status language.
Sender
Mobile app

Sender objective

Send a small package internationally via a verified traveller, with clear visibility from booking to delivery confirmation.

In-app journey
  1. 1Create account and verify contact details.
  2. 2Create a delivery request and declare package contents.
  3. 3Select route, recipient, collection point and drop-off slot.
  4. 4Review quote and make payment.
  5. 5Receive booking reference and QR code.
  6. 6View inspection outcome and package timeline.
  7. 7Upload requested documents and report an issue.
  8. 8Receive delivery confirmation and receipts.
Discussion prompt

Is any role missing detail that would help your team commit?

07Scope

What is included, what stays manual, what is deferred.

Explore every scope item by area and status. Manual steps in Version 1 are strategic - designed to teach AirBag where automation is genuinely justified.
Area:
Status:
36 of 36 scope items
Product discovery
Review and consolidate user journeys and stories
All

Review and consolidate the agreed user journeys, admin portal and user-story documentation.

Included in Version 1Requires client input
Product discovery
Confirm pilot roles, statuses, permissions and handover points
All

Confirm the pilot roles, package statuses, permissions and operational handover points.

Included in Version 1
Product discovery
Prioritise pilot user stories

Prioritise the user stories required for the first UK–Ghana pilot.

Included in Version 1Requires client input
Product discovery
Produce a final sprint-ready feature map

Produce a final sprint-ready feature map before development begins.

Included in Version 1
UX/UI design
Mobile-first sender, traveller and recipient journeys

Mobile-first sender, traveller and recipient journeys.

Included in Version 1
UX/UI design
Responsive admin and collection-point web interfaces

Responsive admin and collection-point web interfaces.

Included in Version 1
UX/UI design
Wireframes, direction and high-fidelity screens

Wireframes, design direction and high-fidelity screens.

Included in Version 1
UX/UI design
Clickable flows for review before full development

Clickable flows for review before full development.

Included in Version 1
UX/UI design
Consistent AirBag interface, status language and hierarchy

A consistent AirBag interface, status language and visual hierarchy.

Included in Version 1
Mobile application
Shared sign-up, login and role-based onboarding
All

Shared sign-up, login and role-based onboarding.

Included in Version 1
Mobile application
Sender delivery-request and package declaration flow
Sender

Sender delivery-request and package declaration flow.

Included in Version 1
Mobile application
Traveller registration, trips, offers and milestones
Traveller

Traveller registration, trip submission, package offers and journey milestones.

Included in Version 1
Mobile application
Recipient tracking and secure collection confirmation
Recipient

Recipient tracking, collection instructions and secure collection confirmation.

Included in Version 1
Mobile application
Package tracking timeline and action-required notices

Package tracking timeline and action-required notices.

Included in Version 1
Mobile application
Photo and document upload where needed

Photo and document upload where needed.

Included in Version 1
Mobile application
Payment and payout status visibility

Payment and payout status visibility.

Included in Version 1
Mobile application
Incident / report-a-problem submission

Incident / report-a-problem submission.

Included in Version 1
Admin & collection-point web app
Secure admin and agent login with role-based access

Secure admin and agent login with role-based access.

Included in Version 1
Admin & collection-point web app
Founder dashboard and attention-required queue
Admin

Founder dashboard and attention-required queue.

Included in Version 1
Admin & collection-point web app
Booking, package, traveller, trip and user management

Booking, package, traveller, trip and user management.

Included in Version 1
Admin & collection-point web app
Package inspection, manifest, photos, weight, dimensions, seal
Agent

Package inspection, manifest, photographs, weight, dimensions and seal records.

Included in Version 1Manual in Version 1
Admin & collection-point web app
Manual traveller matching and assignment
Admin

Manual traveller matching and assignment.

Included in Version 1Manual in Version 1

Automated marketplace matching is intentionally deferred until the pilot generates real usage data.

Admin & collection-point web app
Live operations board showing package status and exceptions
Admin

Live operations board showing package status and exceptions.

Included in Version 1
Admin & collection-point web app
Custody handover records and audit activity

Custody handover records and audit activity.

Included in Version 1
Admin & collection-point web app
Incident management and internal notes

Incident management and internal notes.

Included in Version 1Manual in Version 1
Admin & collection-point web app
Payment, refund and traveller-payout status controls

Payment, refund and traveller-payout status controls.

Included in Version 1Manual in Version 1
Admin & collection-point web app
Collection-point inventory and recipient-release workflow
Agent

Collection-point inventory and recipient-release workflow.

Included in Version 1
Admin & collection-point web app
Basic reports and operational settings

Basic reports and operational settings.

Included in Version 1
Backend & integrations
Shared database, API and role permissions

Shared database, API and role permissions.

Included in Version 1
Backend & integrations
Package-status and custody-event logic

Package-status and custody-event logic.

Included in Version 1
Backend & integrations
Secure media and document storage

Secure media and document storage.

Included in Version 1Requires third party
Backend & integrations
Payment-provider integration at agreed MVP level

Payment-provider integration at the agreed MVP level (Stripe or agreed provider).

Included in Version 1Requires third party
Backend & integrations
Basic notification infrastructure

Basic notification infrastructure (email and in-app; SMS optional subject to provider costs).

Included in Version 1Requires third party
Backend & integrations
Functional testing, device testing and bug fixing

Functional testing, device testing and bug fixing.

Included in Version 1
Backend & integrations
Deployment of admin web app and pilot mobile builds

Deployment of the admin web app and pilot mobile builds.

Included in Version 1
Backend & integrations
Handover documentation and launch support

Handover documentation and launch support.

Included in Version 1

Manual by design

These activities stay hands-on during Version 1 - for good reason.

Package and traveller approval
Owned by AirBag admin

Why manual: Approvals stay manual so AirBag can enforce pilot policy and prohibited-item rules before automating anything.

Supported by: Founder dashboard, attention-required queue, package and user management.

Future automation: Automated policy checks and matching can be introduced when pilot data justifies it.

Collection-point inspection and sealing
Owned by Collection-point agent

Why manual: Manual inspection is central to trust and evidence collection during Version 1.

Supported by: Inspection, manifest, photograph, weight, dimensions and seal records in the web app.

Future automation: Some steps may be streamlined or partially automated as the process matures.

Traveller matching
Owned by AirBag admin

Why manual: Manual matching keeps founders close to eligibility, reward and risk decisions.

Supported by: Manual matching and assignment workflow in admin.

Future automation: Automated marketplace matching sits in the future platform, not Version 1.

Payment holds and payout release
Owned by AirBag admin

Why manual: Manual release protects senders, travellers and AirBag during the pilot.

Supported by: Payment, refund and traveller-payout controls in admin.

Future automation: More automated payout flows can follow once payment volumes and rules are proven.

Incident handling
Owned by AirBag admin

Why manual: Manual incident triage lets founders learn where the operational model needs strengthening.

Supported by: Incident management and internal notes in admin.

Future automation: Playbooks and partial automations can follow once incident patterns are known.

Not included in this MVP

These items are explicitly excluded from Version 1 and sit outside the four-to-five-week delivery.

Recommended technology & architecture

Mobile application
React Native / Expo for a shared iOS and Android codebase.
Admin web app
React / Next.js, fully responsive for desktop and tablet use.
Backend
Node.js API with a structured relational database.
Database
PostgreSQL or equivalent managed database.
Storage
Secure cloud storage for package, ID and incident photographs.
Payments
Stripe or an agreed payment provider for sender charges and payout records.
Notifications
Email and in-app notifications; SMS can be added subject to provider costs.
Hosting
Managed cloud deployment suitable for pilot usage.
Discussion prompt

Is there any deferred feature you believe is essential to the pilot?

08Delivery plan

Four-to-five weeks. Weekly reviews. Predictable milestones.

A structured, sprint-based delivery: alignment, design, development, integration and QA - with AirBag involved at every review.

Process at a glance

1Alignment
Scope and architecture
Output

Confirmed MVP backlog and delivery plan.

Client input

Approve priorities and provide required accounts and content.

2UX/UI
Core role journeys
Output

Wireframes and high-fidelity screens.

Client input

Consolidated design feedback.

3Development
Mobile, admin and backend
Output

Working sprint builds and demos.

Client input

Weekly review and prompt decisions.

4Integration
Payments, storage and notifications
Output

Connected pilot workflow.

Client input

Provider access and test credentials.

5QA & Launch
Testing, fixes and deployment
Output

Pilot-ready mobile builds and live web portal.

Client input

Acceptance testing and sign-off.

Week-by-week timeline

Estimated delivery: 4–5 weeks from project commencement, receipt of the initial payment, confirmation of scope and availability of required client materials. The schedule assumes feedback and required access are supplied promptly. Delays in approvals, content, payment-provider onboarding, app-store accounts or third-party verification may move the launch date.

  1. Week 1
    Sprint 1
    Final discovery, feature prioritisation, architecture, user flows and initial UI direction.
    Milestone: Scope and design direction approved.
  2. Week 2
    Sprint 2
    High-fidelity UI, backend foundation, authentication, role permissions and core data models.
    Milestone: Clickable design and working platform foundation.
  3. Week 3
    Sprint 3
    Sender, traveller and recipient mobile flows; admin booking, package and user modules.
    Milestone: Core journeys available for demo.
  4. Week 4
    Sprint 4
    Inspection, manifest, custody, matching, tracking, incident and payment-status workflows.
    Milestone: End-to-end pilot journey completed.
  5. Week 5
    Sprint 5
    Integration completion, QA, fixes, acceptance testing, deployment and handover.
    Milestone: Pilot-ready launch build.

What we need from AirBag

Mark each responsibility as ready, in progress or needs support. Nothing is submitted - this is your working checklist.

AirBag brand assets and operational content
AirBag will provide final prohibited-item rules, terms, pricing rules, collection-point details and operational content.
Legal, customs, insurance and regulatory advice
AirBag will obtain its own legal, customs, insurance and regulatory advice.
Prohibited-item rules and terms of service
Required before package approvals go live.
Payment provider account (Stripe or agreed)
Required for sender charges and payout records.
Third-party credentials (notifications, storage, KYC if selected)
Provider access and test credentials as noted in the integration stage.
App-store accounts for pilot builds
Delays in app-store accounts may move the launch date.
Acceptance testing and sign-off
AirBag runs acceptance testing during the QA & Launch stage.
Consolidated feedback at each review point
One consolidated set of feedback at each agreed review point; reasonable revisions within scope will be implemented in the relevant sprint.
Prompt decisions during weekly reviews
Weekly review and prompt decisions are required during development.

Assumptions

  • The initial operational corridor is UK to Ghana, with the reverse direction supported only where included during final scope confirmation.
  • Matching and package approval will be admin-managed during the pilot.
  • AirBag will provide final prohibited-item rules, terms, pricing rules, collection-point details and operational content.
  • AirBag will obtain its own legal, customs, insurance and regulatory advice.
  • Identity checks may use basic document capture and manual admin approval unless a paid KYC provider is selected.
  • The mobile app will be delivered from one shared cross-platform codebase.

Communication

  • Slack or WhatsApp for day-to-day communication.
  • Google Meet for scheduled progress reviews and demonstrations.
  • Trello or an equivalent project board for task visibility.
  • Figma for design review and feedback.
  • At least one structured progress update or demo each week.

Risks & how Version 1 responds

Keza Studio is not providing legal, customs, insurance or regulatory advice. AirBag will obtain its own advice from qualified professionals.

Discussion prompt

Is the assumed cadence realistic on the AirBag side?

09Investment & commercial terms

Two payment options. One MVP. Same scope.

Both options deliver the same agreed MVP and 4–5 week plan. Pick the structure that best matches AirBag's cash flow.
Lowest total
Option A - Upfront
£5,000 GBP

Lowest total investment.

Structure
100% upfront before project commencement.
Best suited for

Lowest total project cost and immediate mobilisation.

Option B - Split payment
£6,000 GBP

Spread the investment across two milestones.

Structure
50% (£3,000) upfront and 50% (£3,000) on development completion.
Best suited for

Split cash flow across commencement and completion.

Not ready to choose yet?

What both options include

  • Technical discovery and final MVP scope refinement.
  • UX/UI design for the mobile app and responsive admin web app.
  • Frontend and backend development.
  • Core third-party integrations agreed for the MVP.
  • Testing, bug fixing and deployment preparation.
  • Source-code handover following full payment.
  • Three-month post-launch warranty for defects within the delivered scope.

Third-party & operational costs

Hosting, domain names, app-store fees, SMS usage, identity-verification fees, payment-processing fees, cloud storage, mapping services and any other third-party subscriptions are not included in the development fee. These will be paid directly by AirBag or recharged only with prior approval.

Commercial terms

Handover

  • Production or pilot deployment of the admin web application.
  • Pilot mobile builds and agreed store-submission support where applicable.
  • Source-code repository access after full payment.
  • Basic technical and deployment documentation.
  • Administrative walkthrough for Max, Fred and nominated operators.
Discussion prompt

Putting the investment aside for a moment, does this feel like the right first version of AirBag?

10· Frequently asked

Questions

Grounded strictly in this proposal - nothing is invented.

Discussion prompt

Anything you would like added to the FAQ before signing off?

11Closing

The next decision is not whether to build the entire AirBag vision. It is whether this is the right Version 1 to prove it.

AirBag has the potential to formalise an existing cross-border behaviour and turn it into a safer, more visible and more accessible service. The right first step is a controlled MVP that proves the journey without overbuilding the platform.

Keza Studio will work with Max, Fred and the wider AirBag team to convert the existing product thinking into a clear, usable mobile application and a practical web-based operations centre. The focus will be on speed, trust, operational visibility and a successful UK–Ghana pilot.

We look forward to the opportunity to build AirBag with you.

"AirBag's first success will not be measured by how many features are released. It will be measured by whether the team can complete real deliveries, validate demand and build the operational confidence to scale."
Your decision summary

A private read of the responses you've captured while going through this proposal. Nothing is sent anywhere unless you send it below.

Overview reaction
Not marked yet
Validation areas
0 agreed · 0 to discuss
AirBag responsibilities
0 ready · 0 in progress
Investment preference
Not marked yet
Section discussion prompts: 0 aligned · 0 flagged for discussion.

What launching Version 1 unlocks

  • A tangible, working product that can be demonstrated to senders, travellers, collection-point partners and investors.
  • A complete UK–Ghana pilot workflow from booking to verified destination handover.
  • Real evidence of sender demand and traveller participation.
  • Operational learning around package intake, inspection, sealing, matching and collection.
  • Data on matching success, completion time, incidents, payments and user behaviour.
  • A technical foundation that can later expand into additional corridors, automation and partnerships.

The most important outcome is the shift from concept to an operational pilot. AirBag will be able to test the model with real users, identify where manual processes work, understand where automation is justified and build the next phase around evidence rather than assumptions.

Discussion prompt

Is there anything in the proposed approach that would prevent us from moving forward together?